We The Curl was created by Rose Bertram with the mission of celebrating all curl patterns through clean, affordable and effective hair care products.
Rose Bertram is a mother, model and entrepreneur who has put her years of experience with curls and the beauty industry into her collection.
She entered the modeling industry at just thirteen years of age and since then has continued to excel in the space. Her time in the industry has given her extensive knowledge around best curl care and practices. That, coupled with her extremely diverse and mixed family background, motivated Rose to start her brand.